20/11/2012
A
technology case study about the impact that ‘Smart
Containers’ can have on global shipping will be
presented at Intermodal
Europe 2012 by Don Miller, the Director of
Globe Tracker.
The Intermodal Europe
2012 conference session takes place on Day Two
of the three day event, on 28 November, at the
Amsterdam RAI. Don Miller will look at the tracking
and monitoring of all container assets globally
and providing ROI (return on Investment) for carriers
through daily operations.
Also on the agenda
during this conference session are Smart Container
Technology, Green Lane Shipping and Global Data
Exchange for Shippers, Agents and Logistics companies.
“We are
facing a time when Ocean Carrier profits are being
squeezed and container overcapacity is driving
the industry towards improved operational efficiencies”
says Don Miller. “More efficient utilisation
of container assets is important and streamlining
global operations also results in a greener footprint.”
Using monitoring
systems and technology such as ‘Smart Containers’,
companies can track containers, helping them to
gain a better understanding of the shipping movements
across the supply chain and more easily monitor
their assets.
Assignment of liability,
with bill-back accountability is one of the greatest
returns on container tracking and monitoring according
to Don Miller who adds that reefers and high value
cargo are the early adopters of real-time monitoring
and tracking, as offered by ‘Smart Containers’.
A ‘Smart Container’
is any shipping container equipped with sensors
and systems to track and report data. For example,
containers equipped with a GT 801 Communications
Unit from Globe Tracker are able to determine
what, when and how to communicate, using GPS,
GSM, Wi-Fi or RF communications.
GT ‘Smart Containers’
provide data regarding location and the condition
of the container, and its contents. Monitoring
can include temperature, motion, G-Force impact
damage events and electronic seal breaches, as
well as other conditions of the cargo such as
CO2, humidity, light and even an imbedded or covert
cargo tracker.
Globe Tracker securely
connects Smart Containers to each other and to
the appropriate customer databases, resulting
in visibility throughout the supply chain. Shippers
are able to track and monitor individual products,
pallets and crates in real time, enabling new
services and revenue models by sharing this data
with their customers.
Another monitoring
and tracking tool offered by Globe Tracker is
a shipping concept called Green Lane, which Don
will also discuss at Intermodal Europe. A trusted
shipper loads a container and seals it with a
real time eSeal. Every 60 seconds throughout the
journey, the container receives a report from
the eSeal including container locked/unlocked
status and remaining battery life. At the port
of arrival, Customs can view the audit trail of
that eSeal and, seeing no access to the container
from point of origin to the port, is able to clear
that container faster.
“Intermodal
Europe is one of the core events in the ocean
freight industry, bringing together a large number
of key executive decision makers representing
ocean carrier container assets and equipment”
says Don Miller. “Never before have
container asset utilisation and cargo visibility
taken such an important role in the shipping industry,
and Intermodal Europe provides a platform to help
companies looking for new technologies and ways
to increase profitability, to discover these solutions.”
Visit the Intermodal
conference programme page on the website (www.intermodal-events.com)
to see an up to date list of speakers and topics,
including a complete timetable for the free-to-attend
event. For further information about Intermodal
Europe 2012 visit http://www.intermodal-events.com.
